Lawmakers in the EU had great intentions when they decided to evaluate data privacy and protection risks to individuals. After much investigation and deliberation, they came up with the answer: Cookie consent buttons.
As most Internet users are already well-aware, cookie consent buttons are a classic example of the old adage, “the road to Hell is paved with good intentions.”
In other words, those buttons are annoying!
Since all the cookie consent button really does is make the user tick a box, websites should consider streamlining the process so that it doesn’t disrupt the digital experience of their visitors.
Consent does not necessarily have to be explicit 'opt-in' consent. Implied consent is also valid in many cases, but webmasters seem to have not read this bit of the legislation.
At Digital Certification, we did read it. You'll notice that a small and discrete bar appears on the bottom of your screen. It gives you 5 seconds to provide explicit consent to cookie use, or close the window. After 5 seconds, we legally have implied consent.
From a visitors' perspective, this is simple, effective, and non-disruptive. However, many websites out there have gone above and beyond what the legislators require and ended up creating unnecessarily complex cookie consent buttons.
Our recommendation is to keep it as simple as possible!