Websites are typically rated depending on the number and severity of the issues we find. Because technical standards are constantly evolving, our criteria is also updated regularly.
All our website reviews are performed by human beings, not automated software. We follow our own testing methodology to ensure our results are consistent. All work is always done by hand.
We believe in creating a consistent digital world, and advocate for minimum standards of quality for all websites. During our testing we verify if websites meet or exceed the Digital 2020 annual milestones.
We are an independent business without any ties to search engines, and as such, our advice is not biased. We treat every website fairly, allowing everyone the same opportunity to improve.
Silver is generally assigned to websites that provide visitors with an adequate digital experience based on the number and severity of issues identified during our review.
These websites generally require significant improvements.
41.2% of websites reviewed have received a Silver rating.
Last updated: 27th June 2017
Gold is generally assigned to websites that provide visitors with an optimal digital experience based on the number and severity of issues identified during our review.
These websites generally have little room for improvement.
53.9% of websites reviewed have received a Gold rating.
Last updated: 27th June 2017
Diamond is generally assigned to websites that provide visitors with a best-in-class digital experience based on the number and severity of issues identified during our review.
These websites are generally award winning and have no room for improvement.
2.9% of websites reviewed have received a Diamond rating.
Last updated: 27th June 2017